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How Self-Sealed Documents Can Keep Kids Honest (Honestly!)

Posted by PSMailers Guy on Tue, Oct 17, 2017 @ 10:10 AM

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Confession time.  As a young lad in high school, I was admittedly not a model student. There were too many other distractions to occupy my mind and my time. That caught up with me, of course, so when mid-term grades came out one year, I had to actually use my brain and think, fast.  While not studious, I was no dummy and intercepted the grade report in our mailbox before dear mom and dad came home. Carefully opening the envelope so that it could be resealed, I ever so skillfully changed a well-deserved “D” to a miraculous “B.”

Did I get away with it?  Unbelievably, I did. Looking back, it’s not the proudest moment of my youth. The real lesson to be learned here is the value of self-sealed documents, like those produced by PSMailers, that preserve and protect critical, often confidential, information from educational institutions.

Printing, folding, sealing and addressing communication all in one system is a real time and money saver for schools that operate on such limited resources today.  PSMailers self-sealed documents keep the line of communication with parents and families direct and free from any youthful indiscretions. 

Because PSMailer systems are available in a wide range of sizes and capacities, they can fit the volume needs of school sites and districts of any size. They can be used to send grade reports, athletic department information, fundraising announcements, payroll… anything that needs to be printed and mailed efficiently.

My confession today serves not only to clear my conscience, but also as a public service announcement to parents everywhere: if your child eagerly offers to get the mail for you every day around report card time, the jig is up!

Remorsefully yours,

PSMailers Guy

P.S. Mom and Dad, if you’re reading this…please forgive me! I promise never to do it again.

Topics: PSMailers, PSmailers guy, self-sealed, documents, psm

Turn your Direct Mail Marketing into Christmas in July

Posted by PSMailers Guy on Wed, Jul 12, 2017 @ 14:07 PM

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Every few years our extended family gathers in a sunny coastal vacation destination to soak up the sun, fun, food and plenty of humidity. A favorite activity during these reunion weeks is a “Christmas in July” gift exchange. Everyone anonymously wraps a new or used item (from the local thrift stores) valued around $10, then each family member takes a turn picking a gift or stealing one that has already been opened. Some gifts are very useful, others clever, and some devilishly funny like this year’s authentic mink stole – four legs, beady eyes and all. While we may never know the original value (or age) of this silky stuffed creature, the recipient’s reaction upon opening the gift was absolutely priceless.

Which brings me to my point (thank you for patiently waiting) about the value of direct mail marketing. Much like opening Christmas gifts in the middle of the summer, direct mail promotions are very highly received, even in this overwhelmingly digital age. These statistics from a report by smallbusinesstrends.com affirm this:

  • The greatest number, 54 percent, of consumers surveyed said they want to receive mail from brands they’re interested in.
  • 56 percent of customers find print marketing to be the most trustworthy type of marketing.
  • 70 percent of Americans say mail is more personal than the internet.
  • 62 percent of consumers who responded to direct mail in the past three months made a purchase.
  • 56 percent of consumers who responded to direct mail went online or visited the physical store.
  • 80-90 percent of direct mail gets opened, while only 20-30 percent of email gets opened on a good day.
  • 70 percent of consumers preferred traditional mail for receiving unsolicited offers from companies.
  • U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return.

 One of the most efficient and cost-effective ways to create valuable Christmas in July experiences year-round is PSMailers self-seal systems. With a wide variety of self-seal document styles and fold patterns available, PSMailers documents easily bring marketing messages directly to consumers – from time-sensitive promotions and new product introductions to special announcements or other targeted marketing messages, in small, medium or high-volume quantities.

 So for businesses that want an 80-90 percent direct mail open rate (that doesn’t include a stuffed minx upon opening), PSMailers are the gift that keeps on giving, check it out: http://www.psmailers.com/documents/focus-on

 Merry Christmas in July from yours truly,

~PSMailers Guy

 Source: https://smallbiztrends.com/2017/01/direct-mail-marketing-statistics.html

Take your payroll out of the time capsule

Posted by PSMailers Guy on Tue, May 2, 2017 @ 15:05 PM

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As I was spring cleaning (aka finally taking down the outdoor Christmas lights), I ventured into the attic for the kind of hard core purging I have been avoiding for most of my adult life. I spent a few hours going through dusty, musty boxes, basking in the nostalgia of my beloved 8-track tape collection, cringe-worthy high school yearbooks, and my glorious beer can collection. Rummaging through a large box filled with “why was I keeping this??” keepsakes, I came upon pay stubs from my first job at a fast food chain which shall remain nameless. Clearing the cobwebs of my memory (and the pesky ones dangling over my head), I thought about how far we have come. My meager $3.15 hourly pay is laughable today. And just look at the pay stub. Yellowed, hand typed, carbon-copied.

 

It’s a far cry from the high-quality, automated self-seal documents PSMailers users have come to rely on today for security and efficiency in their payroll processing. Leaving nostalgia in the dust, PSMailers payroll documents are must-have modern tools available in six fold styles  http://www.psmailers.com/documents/styles (C fold, Z fold, V fold, EZ fold, EC fold, ZX fold) in Stock, Standard or Standard Plus, which offers a choice of 20 ink colors.

 

Security is a top priority in payroll, and PSMailers include many built-in security features like chemical protection paper, fluorescent fibers, microprint, void pantograph to name just a few. http://www.psmailers.com/documents/imprint-options

 

My attic adventures taught me an important lesson that day. It’s fun to dig into the time capsule, but the future will always be better and brighter (and there will never be another mullet or Neil Diamond 8-track tape in your future ever again.) You can take that to the bank (along with your PSMailers payroll documents).

 

~PSMailers Guy

 

P.S. If anyone out there is in the market for an incredibly amazing beer can collection, message me. Mrs. PSMailers Guy would be eternally grateful.

Topics: PSmailers guy, blog, april, 2017, security, Fold Styles

To bot or not to bot? Trends in Customer Service

Posted by PSMailers Guy on Wed, Mar 1, 2017 @ 15:03 PM

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When unlikely film stars R2D2 and C3PO hit the big screen in 1977, they not only laid the groundwork for sci-fi fan geekdom the likes of which the world hadn’t seen since The Beatles played Shea Stadium – but these futuristic Tin Men also introduced modern society to the concept of Artificial Intelligence (AI). Machines processing and providing information much like humans, only faster, smarter and, dare we say, with more personality and humor. Great technological and computing advancements have been made since we discovered AI in a galaxy far, far away; and these two steampunk prototypes have been replaced by female voice-enabled interfaces such as Siri and Alexa, now ever-present in smart phones and homes around the world.

As AI becomes integrated into nearly every facet of personal and business realms, Customer Service is no exception. AI can, and will in some businesses, eventually replace human CSRs. But for now, AI serves as an IA (Intelligent Assistant) to CSRs, helping to enhance the personal customer service experience.

Which brings us to PSMailers Customer Service. (“Finally, PSMailers Guy!” you must be thinking.) In keeping with the acronym theme of this blog, I would characterize our Customer Support representatives as PSMIA (PSMailers Intelligence Assistants). Highly trained experts on the entire PSMailers line, functions and features (and not one bit – or bot – artificial, I might add). When you call the dedicated toll-free line (800-464-5030), Monday through Friday, 8:00 am to 5:00 pm EST, you will reach a living, breathing PSMailers customer service representative ready and able to provide personal assistance with installation, troubleshooting, and product information, and more.

 So whenever you feel the dark side of AI upon you, simply remember these (paraphrased) words of the wise and wonderful Yoda, “May the force of the PSMI be with you.”

 ~PSMailers Guy

(aka “The Dark Lord” before my morning coffee)

Topics: PSMailers, Customer Service, Customer Support, AI, Automation, Bot, Artificial Intelligence

The season for "boos!" and W-2s

Posted by PSMailers Guy on Wed, Oct 26, 2016 @ 15:10 PM

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I have been told I have a face for blogging. But there are far more frightening things you could encounter in your lifetime. For example, I am reminded of something a wise person once said: “The most terrifying words in the English language are: I'm from the government and I'm here to help.”  But fear not, PSMailers Blog Guy fans (no applause, please) – I am most decidedly NOT from the government, but I AM here to help.

 

Since we’re on the subject of the government, I am compelled to share my knowledge and wisdom about a timely topic: the all-important W-2 tax form used by taxpayers to file federal and state tax returns each year.  According to turbotax.intuit.com, the IRS requires employers to report wage and salary information for employees on Form W-2.This form also reports the amount of federal, state and other taxes withheld from an employee’s paycheck. The IRS requires employers to send employees a W-2 no later than January 31 following the close of the tax year, which is usually December 31.

 

Although we’ve just entered the hallowed season, that deadline is eerily close. Regardless of the PSM model you operate, the number of forms you process, or the folding style you choose, PSMailers make a necessary job essentially easier. Printed, folded, sealed and mailed to employees in no time. Contact your sales rep at 800.464.5030 or http://www.psmailers.com/contact-us/sales-form/ to find the right machine to match your form and your needs.

 

A few things to remember as you prepare for the season, first understand your fold. Selecting a style and ordering early will ensure plenty of time to get set up right http://www.psmailers.com/documents/styles/ Next match the fold to the machine, all models are designed to run various standard fold forms although some folds may not be compatible with the PSM1800 or 6500. Last but not least is to test run. You never know if you might need to make adjustments.

 

That, my friends, leaves you nothing to fear but a band of sugar-crazed trick-or-treaters at your front door after you just handed out the last candy bar. (And if you see someone in a PSMailers Guy mask, run…it’s NOT me.)

 

~The real PSMailers Guy

Topics: PSMailers, pressure seal, Tax, boos, 2015, form, PSmailers guy, W2s, tax form, irs, fold, PSM1800, blog, october, tax season

Going for Gold (and a Big Gulp)

Posted by PSMailers Guy on Thu, Aug 18, 2016 @ 14:08 PM

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As I watched swimming legend Michael Phelps firmly secure his place as far and away the most decorated Olympic athlete at this year’s Summer Olympic Games in Rio, a few thoughts occurred to me. First, times like this make you proud to be an American. Second, that famous photo of Olympic champion Mark Spitz looks a little quaint right now. Third, I really need to finish this bag of potato chips, get up off this couch, and take up a sport…any sport. And lastly, Phelps’ remarkable gold medal achievements remind me of the equally remarkable line up of PSMailers (of course).

If pressure seal mailer systems could compete for gold medals, each and every PSMailer system would earn a place on the top podium. Consider the contenders:

PSM1800 - this little champ is small but mighty. For organizations processing as few as 6,500 documents per year, the PSM1800 delivers performance and payback.

PSM3000C - like its teammate, the PSM1800, the PSM3000C offers increased speed, duty cycles, and includes a digital counter with manual and batch counting modes.

PSM3000 – living up to its name, this integrated folder/sealer boasts a processing throughput of 3,000 documents per hour; an affordable desktop solution for small offices looking to streamline.

PSM5000 – a remarkable performer, this value-added folder/sealer includes an integrated conveyor and digital counter - at no additional cost – with a duty cycle perfect for smaller organizations poised to grow.

PSM IN-LINE 6400-4 – newest to the PSMailers lineup, this winning system prints, folds, and seal pressure seal mailers all in one step – up to 65 mail-ready pieces per minute!

PSM6500 - this stand-alone folder/sealer system handles all popular fold styles with ease, no add-on parts or additional costs required; great for small to midrange users looking to automate cost effectively.

PSM7000 – a middle distance runner, this folder sealer handles a remarkable 7,000 sheets per hour to satisfy even the tightest of deadlines of mid-sized organizations.

PSM10K – perhaps the most impressive performer in the line up, the PSM10K with an extended 36" conveyor, processes up to 10,000 per hour; ideal for organizations with high-volume mailroom equipment requirements.

Just looking at this line up and the performance potential is exhausting. And inspiring. Maybe it’s time to consider upgrading your current system. Or finally switch from a competing brand to a winner like PSMailers. Either way, PSMailers won’t disappoint.

Now if you’ll excuseme, I am off to grab a Big Gulp and further contemplate my athletic pursuits. Air hockey, anyone?

~ PSMailers Guy/ Sports Spectator Gold Medalist

Maintenance 101: Why your PSMailer should be at the top of your honey-do list

Posted by PSMailers Guy on Fri, Jun 17, 2016 @ 10:06 AM

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Wives create them with glee. Husbands dread them. I’m talking about the honey-do list (also known as an implement of torture in the eyes of man).  I will admit such a list typically contains important, often urgent, and usually annoying-but-small tasks that just need to get done. And I further admit that once I have tackled said tasks, I often wonder to myself “Hmmm… that was easy. Why didn’t I take care that a long time ago??” But please don’t tell my better half.

The wisdom and power of a honey-do list is not lost upon me in the PSMailers world. That is why I respectfully submit to you, PSMailers system user, a honey-do list so short it contains one simple, do-able item: Monthly maintenance of PSMailers system. Performing this task monthly or every 10,000 forms will ensure that your system continues to function properly for years to come. Well worth your time, I promise.

 Monthly maintenance can be accomplished in 11 easy steps:

  1. Disconnect the power cord from the machine.
  2. Remove both fold plates.
  3. Vacuum any paper dust or toner that has accumulated on the feed table and the rollers.

                **Make sure the power cord has been disconnected before continuing**

  1. Open the access panel in the side cover opposite the control panel.
  2. Insert the 7/16” socket at the end of the breaker bar (inside the tool bag) over the hex shaped end on the #3 roller. This bar can now be used to rotate the rollers.
  3. Clean the stainless steel rollers with a household cleaner to remove any accumulated toner. As you clean, use the breaker bar to rotate the rollers so that the entire roller surface is cleaned.
  4. Clean the rubber rollers and the feed belts using a rubber roll rejuvenator (available at your local office supply store). Use the breaker bar to rotate the rolls and feed belt as you clean so all the             rubber surfaces are cleaned.
  5. Return the breaker bar to the tool kit and replace the access panel.
  6. Replace the fold plates.
  7. Make sure that the power switch is in the OFF position.
  8. Connect the power cord to the machine.

 

Much in the same way that tending to a honey-do list can bring peace to your personal relationship, minding this quick and easy regular maintenance can bring you many blissful years of PSMailers performance.

~ PSMailers Guy/Honey-do List Slayer

Topics: PSMailers, pressure seal, pressure seal equipment, Maintenance

Perfecting Perfection: What March Madness taught me about basketball and PSMailers

Posted by PSMailers Guy on Fri, Apr 8, 2016 @ 10:04 AM

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As I was filling out my NCAA brackets what seems like ages ago, I thought to myself: I got this! But as the first and second rounds of this year’s tournament played out, I (and most avid college ball fans) was proven sorely wrong. How could I have improved upon my perfect predictions?? After taking a licking in my picks and my pride, I took a moment to reflect. As often happens, I turned to PSMailers for inspiration (no, really).

 

PSMailers are an excellent example of just when you think something can’t get any better, you’re proven otherwise. The newest PSMailers systems have recently been unveiled and I think you will be impressed by the enhancements. For example, the new feeding system makes it even easier for users to seal forms consistently and successfully, hassle-free. No time outs needed. The new sealing block allows for quick and easy maintenance, which keeps units up and running critical jobs at all times. Nothing but net, as they say. And with the capacity to fold and seal 1,800-10,000 forms per hour, PSMailers are the MVP of the industry.

 

While some might not consider this as edge-of-the-seat exciting as the last two minutes of this year’s final March Madness matchup, I promise you will become an even bigger PSMailers fan. Score three points for PSMailers perfection.

 

~The almost-perfect PSMailers Guy

Topics: PSMailers, pressure seal

Toll-free and Trendy!

Posted by PSMailers Guy on Mon, Sep 14, 2015 @ 14:09 PM

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Much like vinyl records, handlebar mustaches, and Pabst Blue Ribbon beer,* public payphones are having a bit of a comeback these days. What were once blue beacons of instant communication (long since collecting cobwebs and graffiti) are being turned into Wi-fi hot spots and information kiosks in New York City. The grand plan is to eventually convert 10,000 payphone relics throughout The Big Apple.


This story warms my heart because I am quite fond of communicating via what many consider an old fashioned means. After all, the phone is perhaps the least used feature of smart phones and many people I know have abandoned their landline home phone all together.

 

But when it comes to PSMailers, reaching the Support Center by our dedicated toll-free line (800-464-5030) is one of the best ways to get the information you need. PSMailers customer service representatives are available Monday through Friday, 8:00 am to 5:00 pm EST, to provide personal assistance with installation, troubleshooting, and product information. There’s nothing more reassuring than talking to a real live person when you have technical questions. PSM representatives are friendly and informed…the best in the business, I always say.

 

And now if you’ll excuse me, I’m off to spin some vinyl and twirl my mustache.

 

Yours in trends and pressure seal mailing,

 

~PSMailers Guy

 

*No joke. Search “How did Pabst Blue Ribbon become a hipster favorite?” if you weren’t aware of this retro resurgence.


Topics: PSMailers, Service, pressure seal, pressure seal equipment, payphones, pressure seal mailing, toll-free, customer, wilmer, trendy, comeback, PBR, pabst

Alphabet soup of folding styles... mmm mmm, confusing!

Posted by PSMailers Guy on Fri, Aug 7, 2015 @ 13:08 PM

Alphabet Soup

Apologies for planting the Campbell’s Soup earworm in your head. (At least I didn’t mention your favorite bologna…you know, the one with a first name and last name…or a certain cat food mix that will leave you mentally meowing in double time). But you see, I was reviewing the many fold styles available for use with PSMailers… C-fold, V-fold, ZX-fold… and I realized this alphabet soup of letters likely stirs up a hot cup of confusion for many users. I figured that PSMailers Guy fans (I know you’re out there) would appreciate having these spelled out clearly.

 

Below are the six available fold styles of PSMailers documents:

FOLD STYLE ALIAS DESCRIPTION/USES SIZE(S) AVAILABLE
Z-Fold "Accordion style" Z-Fold This is the most common fold style. Creates the letter "Z" when folded; easy-open style good for forms, checks and other mailings. 8.5" x 11" 8.5" x 14"
C-Fold "Letter" or "Tri-Fold" Great for checks and forms. 8.5" x 11" 
 V-Fold "Half Fold" or "Single Fold" Forms the letter "V" when folded, provides generious space for information.   8.5" x 11" 
 EZ-Fold "Eccentric Z-Fold" Uneven Z-Fold, great for checks and forms that need a little more print real estate.   8.5" x 14"
 EC-Fold "Eccentric C-Fold" Legal size accommodates a fourth panel for return envelope.   8.5" x 14"
 ZX-Fold "Z-Fold with extra voucher" Legal size version of the Z-Fold with a fourth panel that creates a detachable voucher ideal for printing A/P checks.   8.5" x 14"

To learn more about PSMailers documents contact us @ www.psmailers.com\contact-us\sales-form\  or email support@psmailers.com for more information. With so many styles and imprint options to choose from, you’ll be thinking “mmm mmm good!”

 

Yours in blogging, from soup to nuts

~PSMailers Guy

Topics: PSMailers, pressure seal, self mailer, z fold, pressure seal equipment, fold plates, pressure seal method, pressure seal documents, c fold, folder sealer, business forms, ez fold, alphabet, v fold, ec fold, zx fold